The Mandle Candle Company: Paving the Way for Candles for Men
Founded in 2022 with one simple goal, the Mandle Candle Company sought to re-establish the norm for candles for men. This mission stemmed from a shocking realization, why the hell are all the candles for men in black jars and scented like tobacco? Why were all the names lame? Why was everything trying so hard to be the stereotypical masculine? Don’t these companies know that manly men can like nice scents too?
The Mandle Candle Company is changing just that, by offering a plethora of scents to cater to any man’s desires, from lavender to sandalwood, and even offering disguises for the tough guy that doesn’t want to admit he likes the smell of roses. These disguised scents come repackaged with selectable labels ranging from “Gunpowder and Musk” to “Musket Fire and Second-Hand Smoke.” All this for one simple mission, to make good quality, neutral candles for every type of man to enjoy. Every single candle that comes from the Mandle Candle Company is also completely handmade, from the hand-poured concrete jars they use in their signature Mandles (they sell them individually too don’t worry), to even the sustainable 100% soy wax inside of it. The company is known for offering amazing deals and discounts on all of its socials, and even at the in-person events their company holds and attends. They are known for offering discounts on orders to people at these events if they’ll yell a “daily word,” as they call it, as loud as they can.
Overall the entire company fuses its overall purpose of making a quality product for an under-represented population in the candle world. Mandle Candle Company not only has a playful and fun environment at their selling booths, but they also have an incredible mission behind it. By creating a neutral and quality product, sourced from sustainable and domestic products, the Mandle Candle Company is able to encourage other brands to do the same. As they’ve said multiple times, “The mission behind our company isn’t to be the one known for bringing more typically feminine scents into the masculine candle world, it’s to set the example for other brands and to redefine what is considered masculine and what is simply considered pleasant.”
One can only hope that they continue to find success and that other companies use the example they surely have set not as just marketing leverage and for good press, but for positive change towards inclusivity and to remove the stigmas society has set in place. You can support the Mandle Candle Company’s mission by following them on their socials (Twitter, Facebook, Instagram) or by checking out their website and buying a couple of Mandles for yourself.